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Introduction to Marketing
Course Introduction
Course Introduction (0:58)
Exercise and Checklist (4:24)
Introduction to Marketing
Economic Roots of Marketing (3:10)
Marketing from a Business Owner's Perspective (2:58)
Difference Between Marketing and Advertising (2:29)
Unique Value Propositions (5:00)
UVP Examples (4:27)
Identifying Your Customers
Introduction (1:08)
Identifying Your Target Market (4:37)
Exercise - Find and Talk to Your Customers (3:10)
Creating an Ideal Customer Avatar (2:49)
Calculating Your Target Market Size (11:09)
Basic Marketing Principles
Social Media Marketing (3:08)
Content Marketing (7:37)
Content Marketing Examples (4:49)
Affiliate Marketing (4:51)
Sales Funnels (5:30)
Paid Marketing (6:21)
The Net Promoter Score (2:38)
The Biggest Secret of Marketing Success (6:15)
Marketing Plans
Creating a Marketing Strategy (7:56)
Two Ways to Create a Marketing Plan (8:26)
Your Online Presence
Leveraging Large Platforms (2:38)
Creating Your Own Online Presence (3:53)
Online Presence Examples (3:15)
Additional Strategies
Product Quality is a Great Selling Tool (3:49)
Driving Traffic from Your Email Signature (2:12)
Building a Team
Building a Sales Team (5:59)
Pitfalls of Outsourcing Your Marketing (3:11)
Basic Search Engine Optimization
Introduction to SEO (11:13)
History of SEO (8:50)
SEO for New Websites (1:58)
Meta Title and Meta Keyword (2:31)
Intro to Keyword Research (5:10)
Common SEO Mistakes (4:39)
Top SEO Ranking Factors (10:59)
Finding Good Links for SEO (6:41)
Using Google Analytics
Intro to Google Analytics (3:11)
Setting Up Google Analytics (2:30)
Real Life Example (3:44)
A/B Testing Explained (4:50)
A/B Testing Example (5:37)
Offline Marketing
Offline Marketing (4:53)
Business Networking (6:43)
Brick and Mortar Stores (3:14)
Lessons from the Masters
Steve Blank and the Customer Development Methodology (4:49)
Eric Ries - 3 Engines of Growth (10:28)
Seth Godin and the Purple Cow (4:57)
Eric Ries - 3 Engines of Growth
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